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This 5 page paper discusses the impact of the media on the economy and the internal workings of the political process.Bibliography lists 1 source.
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5 pages (~225 words per page)
File: D0_MBapmedia.rtf
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that they impact. As such, a study of the inter-relationship of these two entities could theoretically predict the future of mass communications, in particular newsprint, radio, television. Chris Newbold and
Oliver Boyd-Barretts book, Approaches to Media: A Reader, illustrate quite plainly several key concepts which point toward the trends for the future of the media. Political economists study both the
economic as well as the social and political processes as they apply to the media. This is because the media, over the centuries, has developed into a true commodity, a
commodity which is bought and sold on a frequent basis. However, unlike other commodities, the media has a gargantuan impact on society, their values, attitudes and motivations. Many people have
stated that the media is a subtle form of social control due to this propensity to influence. Vincent Mosco, as referenced by Boyd-Barrett and Newbold, states that political economy is
"the study of the social relations, particularly the power relations, that mutually constitute the production, distribution, and consumption of resources, including communication resources. But in its more ambitious form it
is the study of control and survival in social life"(Boyd-Barrett, Newbold 1996). Given this theory, then, the political processes, too, will reflect the impact of the media. Therefore, one
has to wonder how the media is influenced, or if the media influences the political processes. When one stops to consider who is pulling the strings for most of
the industries in the nation, then it reduced to a pitiful handful who are calling the shots and in essence determining social policies, and indirectly (and sometimes directly) federal policies.
Newbold and Boyd-Barrett state that with the acquisition of subsidiaries that operate at every step in the mass communications process, from the creation of content to its delivery into
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