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Essay / Research Paper Abstract
This 35 page paper looks at the way in which a company can plan tot expand. Using the example of K&O a small tailoring firm in Bahrain which wants to expand aggressively using franchising and the internet, the paper presents a plan for the company starting with the company background, mission and visions then looking at the environment and how the company can develop its strategy in line with its own core competences and resources and well as fit in with the external environment. The bibliography cites 13 sources.
Page Count:
35 pages (~225 words per page)
File: TS14_TEKandO1.rtf
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Unformatted sample text from the term paper:
Strategy 22 3.4.1 The Internet Solutions 22 3.4.2 Dealing with Loyalty 24 4. FINANCIALS 31 5. IMPLEMENTATION 32 5.1 Critical Success factors 34 5.2 Controls and Continuous Improvement 34 REFERENCES 35 1. Executive Summary K&O are a new company started in 2003 in Bahrain
as a tailoring company that have undertaken related diversification expanding into luggage, perfume, shirts ties and accessories. The benefit of selling suits on army bases and the development of a
supply chain with manufacturing taking place in China has given the company a strong basis for the delivery of high quality ready made suits at an affordable price and
facilities an expansion with K&O opening two shops in Qatar and another in Bahrain. This is the model they wish to expand,
so the brand names; Konouzi and Amwaj giving them a strong image suitable to be used as the basis for an expansion using franchises and the internet in order to
over some issues such as limited capital, but allow for aggressive growth to take place. The products are already in a growing market with a high level of potential with
the reduction of the traditional trading barriers. 2. Company Background K&O is a mens tailoring company founded in 2003. The company was founded by Othman Kamal and Khaled Sadary who
inherited a family tailoring business that had been established in 1933. Starting out at a small tailoring business with a single workshop the company registered as a limited liability
company with paid up capital of $1,200. The first main opportunity was the chance to run a tailoring shop located on an army base, this also created the opportunity for
diversifying into complimentary goods, such as shirts, ties and mens accessoriness as well as baggage and perfume. This helped the company become established and lead to the position where there
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