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Essay / Research Paper Abstract
In 1982 Johnson and Johnson faced a crisis when an unknown individual laces their Tylenol extra strength capsules with cyanide, resulting in 7 deaths. This 5 page paper looks at the events and problems faced by Johnson and Johnson and the way in which they responded to the crisis which facilitates the recover of the band and protected the company's' reputation. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEtylenol.rtf
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Unformatted sample text from the term paper:
drug that had been in use since the late nineteenth century and has undergone many changes, but the core ingredient remains the same. The Tylenol brand commanded 35% of the
market for over the counter analgesics in 1981, and the brand was important to the company as it accounted for about 17% of the companies profits (Rehak, 2002). The
company faced a major crisis in 19822, when an individual was able to tamper with some of the products on the shelves, lacing the extra strength version of the drug
with cyanide (Rehak, 2002). On the 29th September 1982 the first of seven deaths occurred as a result of the contamination (Wall Street Journal, 1982). The contaminated capsules were each
found to contain 65 milligrams of cyanide, the fatal dose is between 5 and 7 micrograms, meaning that whoever was tampering with the drugs were ensuring that those who ingested
them did not stand any chance of survival (Tifft, 1982). There were national warnings about the Tylenol capsules and in Chicago the police drove through the streets using a loudspeaker
to warn people not to take the tablets (Tifft, 1982). In addition to this the Food and Drug Administration issued a warning for consumer to avoid the capsules until "the
series of deaths in the Chicago area could be clarified" (Tifft, 1982). The fall out included more than 700 calls to one Chicago hospital on one day (Tifft, 1982)
In addition to this the company faced a compounded situation as not only was there the Chicago incident to deal with, there was
also a spate of copycat incidences, where there were further cases of tampering, with at least 36 known and confirmed copycat cases in the first month (Church, 1982). The
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