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Essay / Research Paper Abstract
This 3 page paper begins by extracting the goals of this company from its Credo. The writer comments on the challenges companies face when trying to meet or implement their goals in the reality of the world. Two examples are used, one illustrating how inconsistencies can often be seen in companies that say they are using TQM principles and the total consistency between Johnson and Johnson's goals and its actions during the Tylenol scare. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGjnj.rtf
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Unformatted sample text from the term paper:
their different target markets * To provide a safe and secure working environment to employees * To compensate employees adequately and fairly * To provide equal opportunity for all employees
* To listen to the ideas, suggestions and complaints of employees * To assure managers are competent and ethical * To support worthy causes in the community
* To make an adequate profit for shareholders * To research and develop new ideas and new products * To be accountable for mistakes * To maintain a
financial reserve to carry through adverse times Objectives are more specific and there are no definitive data to identify specific objectives. For example, what exactly is "adequate and fair employee
compensation"? Nonetheless, even the goals demonstrate that the company would face challenges when establishing strategic plans or action programs to achieve the goals. What sounds good is not always possible
in the real world. The reality of 9/11, for instance, left companies in ruins. Had Johnson and Johnson been one of the companies in the Towers, the reserves they
keep for adverse times may not have been adequate at all. Their Credo comments on taking steps to help employees meet their family obligations but this could interfere with
meeting the companys other objective/goal of earning a profit for shareholders. It could also conflict with their equal opportunity goal. The company then faces inconsistencies between what they say they
want to accomplish and actually doing it. We can look to other cases where implementation failed because of inconsistencies between the goal and the reality. Many companies have established a
goal to improve their effectiveness and efficiency by implementing Total Quality Management. One issue is the inconsistency between the rhetoric of executive level managements goal and the reality of implementation
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