Sample Essay on:
John F. Kerry’s 1971 Speech “Vietnam Veterans Against the War”: A Rhetorical Analysis

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Essay / Research Paper Abstract

A 5 page rhetoric analysis utilizing the neo-Aristotelian approach. The author approaches Kerry’s speech from the perspective of the five canons of the neo-Aristotelian approach: invention, arrangement, style, memory, and delivery, asserting that Kerry makes an effective utilization of emotion to alter his audience’s stance on the issue of the Vietnam War. Bibliography lists 5 sources.

Page Count:

5 pages (~225 words per page)

File: AM2_PPkerry.rtf

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Unformatted sample text from the term paper:

On April 23, 1971 then twenty-seven year old John F. Kerry stood up before the Foreign Relations Committee of the Senate and delivered the speech "Vietnam Veterans Against the War". Kerry himself was a soldier. He was disillusioned by the situation he had witnessed regarding American involvement in Vietnam and the war crimes which he and other veterans had witnessed. In his speech Kerry effectively uses rhetoric to make many valid points about the war in Vietnam and American involvement in that war. The purpose of this paper is to analyze this rhetoric from a neo-Aristotelian approach which divides rhetoric into five canons: invention, arrangement, style, memory, and delivery (Griffin, 2000). This approach is particularly suited given the heated emotions surrounding the time period in which Kerrys speech was delivered. Political rhetoric is a frequently employed tactic in the political arena as it allows: "the engagement of motives, principles, thoughts, arguments, and sentiments...concerning the broad range of civic affairs" (Bitzer, 1981, 225). Invention In regard to invention, Kerry uses three modes of persuasion in his speech. These are logos, ethos, and pathos. His logos is broken down into enthymeme and example with the enthymeme being an incomplete syllogism. He gains the attention of his audience by recounting stories told him by fellow veterans, veterans that had personally: "raped, cut off ears, cut ...

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