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Essay / Research Paper Abstract
A 5 page book review of this important how-to book on maximizing and achieving customer/client satisfaction for any business owner, executive, or salesperson. No additional sources are used.
Page Count:
5 pages (~225 words per page)
File: TG15_TGrainmakr.rtf
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Unformatted sample text from the term paper:
for putting money in his pocket. Unfortunately, however, farmers are dependent upon Mother Nature for the amount of rain his crops will be blessed with. Metaphorically speaking, according
to marketing consultant Jeffrey J. Fox, rain can also determine the success and failure of any business. In his text, How to Become a Rainmaker: The Rules for Getting
and Keeping Customers and Clients, first published in 2000, Fox defines a rainmaker as any "person who brings revenue to an organization, be it for profit or not-for-profit" (Fox, 2000,
p. 1). It could be a corporate CEO, small business owner, or a salesperson. As this concise and easy-to-read how-to book on cultivating and maintaining client relationships reveals,
for any business, customers represent the difference between feast or famine, drought or growth. They are responsible for generating revenues, paying for business salaries, covering expenses and operating costs,
and replenishing inventories. The book thoughtfully details fifty basic but extremely significant techniques that both encourage and sustain growth through customer interaction that are based not on making the
sale or dollars and sense but on mutual respect. The beauty of this book is that if a reader does not get beyond the first three chapters, he
or she will have already received all the practical information necessary to improve customer satisfaction and service. Foxs Rainmakers Credo is a checklist that should be prominently displayed in
any office or workspace: * Cherish customers at all times. * Treat customers as you would your best friend. * Listen to customers and decipher their needs. * Give customers
exactly what they need. * Price your product to its dollarized value. * Show customers the dollarized value of what they get. * Teach customers to want what they need.
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