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Essay / Research Paper Abstract
A 4 page paper that begins with a short historical account of what is now Jaguar Limited. The writer analyzes the company's Web site considering user-friendliness, ease of obtaining different kinds of information, the evidence of a global perspective and a general overall analysis of the Web site and its links. Different URL addresses are incorporated into the text. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: ME12_PGjaguar.rtf
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Unformatted sample text from the term paper:
user can scroll their mouse over pictures for the text for that picture. Two advertise motor shows and one is entitled "The Icon Reimagined." The user can continue scrolling to
the right for more information presented in video format. This home site allows the user to select a geographic region for more information. Clicking on any of the major regions
brings up a list of countries the user may click on to gain more information. For instance, North/Central America provides a list of 17 countries including the Netherlands Antilles, Grenada
and the United States of America. History/Background It takes some clicking and linking to find the companys own information about the company. Novice Web users might experience frustration if
they wanted to get right to information about the company. At the page for the United States, the user needs to scroll to the very bottom, click on "site map"
and at that page, click on one of the links under the heading "About Jaguar." Sir William Lyons and William Walmsley opened a company in Blackpool, England in 1922 to
manufacture motorcycle sidecars (Wilkinson, 2009). By 1927, they were constructing luxury auto bodies for cars like the Austin Seven (Wilkinson, 2009). They continued to progress until they produced the SS
class autos in 1936 and in l935, the owners changed the name of their car to the SS Jaguar (Wilkinson, 2009). After the war, the name of the car became
simply Jaguar (Wilkinson, 2009). In 1989, Ford Motor Company bought Jaguar Cars (Wilkinson, 2009). In 2008, Tata Motors bought Jaguar and Land Rover from Ford (Dorch, 2009). Jaguar headquarters remains
in Coventry, England (Dorch, 2009). Finding Corporate Information This is a test of patience. The same page mentioned earlier does not provide a clear link to mission, goals, objectives,
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