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Essay / Research Paper Abstract
This 14 page paper looks at two potential new markets for a high-tech company wanting to expand. Two countries; Japan and India are assessed, looking at the conditions that indicate there is a good potential market for the company as well as the issues which may exert a negative impact. In addition to looking at the markets there is also a discussion to assess the most appropriate method of entry. The bibliography cites 15 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEBusJapIndia.rtf
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Unformatted sample text from the term paper:
considering the best method of entry. There are many potential target markets and many methods of entry,. In this paper we will consider the position of a high tech industry,
such as a high tech telecommunications company1. Looking at a developed triad economy and an emerging economy the countries chosen are Japan
and India both of which hold potential for a company in a high tech industry, with the potential present due to different reasons. These are very different countries but may
both be seen as a viable target market for a high tech communications company. Each of these countries will be considered individually. 2. Japan Japan is a well developed
country. It is the most technologically advanced country in the world and there is a culture which embraced and welcomes new technology. However, it is not only the desire for
technology that needs to be considered, macroeconomic condition need to be considered. There have been some problems within the country that need
to be considered along with the positive pull factors. There ahs been fast economic growth, but there is also a history where this has been accompanied by lax lending policies
and corruption leading to economic problems in the country over the last few years. Interest rates had been set at zero by
the government to reduce the cost of borrowing but have since been raised, but remain very low in June 2006 it was raised from 0% to 0.25% (BBC News, 2006).
The current rate set by the Bank of Japan is only 0.5% (Anonymous, 2008), but there is speculation that the meeting which is coming up on the 20th of May
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