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Essay / Research Paper Abstract
A 6 page paper that discusses management aspects of this company. This essay discuses the founding of J.C. Penney, the experiences of the founder, the growth, initial management style, the role of senior management in changing from catalogs to the Internet, using celebrities or other important merchandisers, innovative ideas for employees and customers, and the company’s ability to adapt to social media. Bibliography lists 6 sources. x
Page Count:
6 pages (~225 words per page)
File: ME12_J.C. Penney Management : A 6 page paper that discusses management aspects of this company. This essay discuses the founding of J.C. Penney, the experiences of the founder, the growth, initial management style, the role of senior management in ch
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