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Essay / Research Paper Abstract
This 10 page paper looks at the argument that the dominance of a few western products in different markets is reducing levels of cultural diversity. The writer looks at the way in which this may be seen as occurring, with an example of global brand beer to illustrate the points raised. The paper then looks at potential reaction to western product dominance by looking at the Chinese fast food industry and the way in which cultural diversity may be increased on a global basis. The bibliography cites 11 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEproddiv.doc
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Unformatted sample text from the term paper:
Well known cases of Western products becoming global icons include products such as Coca-Cola, McDonalds and even Nike trainers. McDonalds influence can be appreciated with the creation of the economic
index known as the "Big Mac index"; an index which allows the cost of the same item in different countries to be compared (Baye, 2007). The fact that such a
specific Western product can be used in this manner is indicative of the dominance of Western products in the global market. The well known and often quoted brands are not
the only brands which may be seen as exerting dominance, there are many brands from Asia and Australia which have also entered markets and are dominating their segments. The increased
movement of goods and globalization facilitated through the free trade promoted by regional agreements and organizations such as the World Trade Organization, offers a great deal of potential in terms
of expansion of trade. The arguments in favour the increased movement of goods looks to the potential benefits of exporting and increasing trade into poorer areas. However, it may be
argued that a few dominant goods have the potential to dominate markets and threaten cultural diversity. This is a view which may be applied to developed and developing markets alike,
where dominant products reduce the demand and viability of local products that reflect cultural diversity. The general pattern seen in industries as they mature is one where firms undertake
mergers and acquisitions in order gain economies of scope and scale (Hooley et al, 2007). Local or regional products may benefit from these changes, making their production more viable. For
example, when looking at Australia and the well known brand Fosters beer, this can be seen as a well established product that has been able to increase in dominance as
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