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Essay / Research Paper Abstract
This 3 page paper considers whether or not it is essential for a firm to pursue cutting edge technology as the most effective way of supporting business strategies. Arguments for and against are presented. The bibliography cites 7 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEITallign.rtf
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Unformatted sample text from the term paper:
overall business strategy. Others may feel that it is a supportive role only and as such cutting edge technology may be an extravagance, and while it may support business strategies
it is not essential. There are increasing number of companies investing in IT, many of whom believe that the alignment between technology and strategy is undeniable (Beckman, 2001). This
is reflected with the way IT is able to create information that can be used by a business and the change in hierarchy in many firms were chief information
officers are increasingly reporting directly to the CEO (Beckman, 2001). It is argued that the importance of IS has evolved over a number of decades and also coincides with an
increasing amount of time spent on the IS itself rather than making IS work (Beckman, 2001). The development today is based on many earlier applications, such as airline frequent flyer
programs of the 1980s which it was found were able to provide a wealth of valuable information to support a firm strategy (Beckman, 2001). The development of more applications such
as ERP and the increase in e-commerce all indicate where value can be gained and how it is needed to support overall business strategies (Deloitte Consulting, 2004).
The problem is that although there may be benefits of IT gaining alignment may be difficult, as many IT projects are poorly defined, in a stuidy
44% of CFOs said that the Alignment achieved between IT and operating strategy was weak, and a further 4% said it was non-existent (Jahnke, 2004). This is not an isolated
problem, this is reflected un the well known productivity paradox; there have been countless studies that have not only demonstrated a lack of increased productivity, but had actually indicated a
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