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Essay / Research Paper Abstract
This 3 page paper examines the career path of the advertising manager and the market research analyst. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA906car.rtf
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Unformatted sample text from the term paper:
well in the position, there is much to look forward to in regard to promotions and increases in salary. One career path seems to be a hodge podge of jobs,
but really amounts to management in an advertising or public relations firm. The path in question involves marketing advertising, product, and public relations management. While upper level management is the
end goal of this career, many people start out with various titles but are basically assisting those at higher level positions. While they do this, they are learning a great
deal about the profession. This career path would for example see advertising managers who oversee account managers, creative services and media services ("Advertising, Marketing, Promotions, Public Relations, and Sales Managers,"
2009). One may get into different types of advertising management. For instance, a media director would oversee the groups that plan communication media while a creative director would oversee the
art directors and associates ("Advertising, Marketing, Promotions, Public Relations, and Sales Managers," 2009). Someone who has a bold personality, is interested in climbing the corporate ladder and works well under
pressure would thrive as an advertising or public relations manager. Someone interested in exploring this type of position might be attracted to a creative career where they can brainstorm ideas
and follow projects through different stages until completion. An individual who is good with people will do well in this high pressured environment. Someone who likes marketing and advertising, and
has the personality to go along with it, might also enjoy the career path of the market research analyst. The market research analyst actually evaluates data in respect to different
products that are marketed to the public ("Marketing Career Profile," 2009). They identify and monitor conditions in the field, and evaluate changes in the industry ("Marketing Career Profile," 2009). Personality
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