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Essay / Research Paper Abstract
This 5 page paper discusses the introduction of the iPhone and how Apple introduced it; new features that drew customers; customer support; and new partnerships created by the product. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_HVTecImp.rtf
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Unformatted sample text from the term paper:
no track record yet, there have been detailed advance reviews and a great many user comments that will allow us to take a look at this newest piece of technology.
This paper discusses four main points: how Apple introduced the iPhone; why the new technology has added value to the existing models; the companys support plan for customers; and technology
partnerships that have been established because of the product. The Introduction Apple introduced the iPhone with a clever publicity campaign that has been extremely successful in ramping up anticipation for
months. The centerpiece of the campaign appears to be Steve Jobs ability to create interest in the product by release minimal information about it in carefully timed increments (Elmer-DeWitt, 2007).
In fact, technology critic Elmer-DeWitt says that Jobs used "clever stagecraft, massive advertising buys, carefully calibrated releases of information (and on occasion misinformation), and the coddling of a handful of
influential reporters" to create an unprecedented amount of "buzz" for iPhone (Elmer-DeWitt, 2007). The campaign began in January at MacWorld, when Steve Jobs "gave an iPhone demonstration that made the
gadget seem almost magical (Elmer-DeWitt, 2007). There were thousands of people in the live audience and it was shown again online, where millions of people saw it (Elmer-DeWitt, 2007). After
that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the phone plan to the specs of the cellular network it would
be using -- none of which Apple answered" (Elmer-DeWitt, 2007). And in the absence of hard data, bloggers, press reporters, "techies" and other potential consumers began to speculate about the
new gadget and its features, with the result that the less Apple said about their new toy, "the more people talked about it" (Elmer-DeWitt, 2007). When the buzz slowed, Jobs
...