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Essay / Research Paper Abstract
This 10 page paper looks at the China and the country as a potential new target market for their wine. The paper starts by looking at china as a potential are for business, then discusses the wine market in more detail looking at potential demand, trends in demand, barriers to entry and competition in the market. The last part of the paper then presents the outline of a marketing strategy to enter the market. The bibliography cites 8 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEwinechina.rtf
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Unformatted sample text from the term paper:
number of challenges. On order for the local producer to be successful it is essential that there is an understanding of the new market and they way in which their
product will be seen. For a local wine producer to enter the Chinese market there will be a large number of challenges, however, as China is projected at being the
single largest economy as it develops there may be a great deal of potential that can be leveraged in entering this market. In order to assess potential market conditions in
the country need to be considered as well as the current and market and the development trends. It is against this background is marketing approach can be determined. 2. The Chinese
Marketplace When entering a new marketplace essential to understand the general economic and market conditions before considering a specific market conditions for that particular product. In this section we
will cut the Chinese economy a marketplace faster, and then consider the market for wine in China. 2.1 China Commerce in China has
a long history, but internal unrest and disputes lead to many changes, following the Second World War the communist took over the country under Mao Zedong and the country was
then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of the Chinese were strictly controlled (Wong, 1998). The controls regulated work, wages, goods and
there were no market forces at all, there was also a heavy price to pay for these moves and tens of thousands lost their loves. However, there was also wide
scale support as many in the country believed in Mao and the idea that all people should be equal and that the government should control all aspects of life.
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