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Essay / Research Paper Abstract
A 10 page paper that discusses aspects of introducing a new hybrid car at the auto show and to the United States, This essay discusses and reports the target audience for the company's marketing efforts. The essay reports different facets of the consumer's purchasing journey and how to appeal to it. The types of consumer knowledge that all marketers need to understand are also explained. Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: ME12_PG716433.doc
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