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Essay / Research Paper Abstract
This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEinmarsme.rtf
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Unformatted sample text from the term paper:
does and seek to influence purchase decisions and gain business. An e-business has some advantages there are fewer barriers to trade as the business has a potentially larger target market
that would be the case where it was limited to a geographical location, there is also a greater ability to compete with larger businesses, as a web site is not
always indicative of the size of a company. The internet also provides a potentially valuable source of marketing. If a firm is going to undertake business through or in
the virtual world marketing in the environment can be effective. It is tempting to believer that marketing ion the internet will automatically be cost effective where there is a limited
budget, and while it can be efficient and effective if managed carefully it is not automatically achieved. There are a number of marketing choices. There is the potential to gain
attention through a number of mediums which may not have a direct cost attached, such as the use of newsgroups and public forums. This can be attractive due to the
low cost in resource terms, but it can also be problematic, many forums and newsgroups will have codes of conduct (or charters) that preclude or place restrictions ion the way
that this should take place. They are voluntary cases but breaching them can have a negative impact in the company image, the converse of what is desired. If a company
is seen as pestering potential consumers they are unlikely to gain business and be seen as a spammer (Palmer, 2005). A potentially valuable way of advertising is with the
use of search engines, where key words are purchased and the advertisers pays a set amount per customer that is directed to their web site as a result of the
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