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Essay / Research Paper Abstract
5 pages in length. From shoes to skateboards, airline tickets to automobiles, electronics to jewelry and food to flowers, there is virtually nothing consumers cannot purchase from the Internet. Even the smallest companies are finding their consumer reach is significantly greater with the help of Internet business. For the air cargo industry, this explosion of consumerism means even greater business, inasmuch as these items must be delivered from the online merchant to the customer. Indeed, the influx of Internet usage with regard to end user productivity has enabled the air cargo industry to soar. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: LM1_TLCcargo.rtf
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Unformatted sample text from the term paper:
Even the smallest companies are finding their consumer reach is significantly greater with the help of Internet business. For the air cargo industry, this explosion of consumerism means even
greater business, inasmuch as these items must be delivered from the online merchant to the customer. Indeed, the influx of Internet usage with regard to end user productivity has
enabled the air cargo industry to soar. "Anyone who has been online for a while knows that the Internet is for real. Many of your customers are already
online, and many more are signing up every day" (Langdon, 2002). The fundamental aspect of globalization is pertinent to the Internet-related growth currently experienced by the air cargo industry.
The extent to which capital is mobile in the current globalized economy is demonstrated by Barbers (2002) viewpoint - which lies with his economic perspective - implying that globalization is
responsible for reshaping the entire aspect of international commerce. Maintaining ones competitive edge throughout the air cargo industry while immersed within the global marketplace not only takes substance and
endurance but also an inherent ability to see beyond tomorrow. Establishing a companys firm grip upon the many variables that are associated with competitiveness within a global marketplace is
a challenge that most encounter with a mixture of eagerness and anticipation. "Businesses when entering foreign markets must Think Globally, Act Locally, effectively using the concept of the international
product life cycle, and improve value chain activities to sustain their competitive advantages" (Chen et al, 2002). Upon referencing Michael Porters 1990 definition of globalization, one can readily surmise
that the benefits of Internet presence can be quite significant to air cargo businesses seeking foreign markets. It is not always an easy venture to maintain ones position given
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