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Essay / Research Paper Abstract
This 14 page paper looks at Amazon.com and the way it uses technology to compete. The paper chooses 4 internet applications; 1-click, ‘inside the book’, print on demand and personalized web pages and then examines the way Amazon uses them with reference to the value chain and Porters Five Forces model. The bibliography cites 8 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEinteram.rtf
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Unformatted sample text from the term paper:
out selling books and has expanded into many other areas including small and large electrical goods, automotive parts, baby goods, furniture and many other types of goods (Amazon.com, 2007). When
the company started selling books the long-term strategy of company was one much broader than that starting point; the vision of the company is "to be earths most customer centric
company; to build a place where people can come to find and discover anything they might want to buy online" (Amazon.com, 2007). Amazon.com
has taken a long time to become profitable, but is a success story which indicates the way in which e-commerce can be good for customers and investors. One of the
reasons the Amazon.com has been so successful is the way in which it has gained and then leveraged its first mover advantage. This has included a high level of investment
in information technology. Amazon information technology has been able to create value was in the supply chain allowing system to operate more effectively, it has also been a source of
competitive advantage internally and externally. In order to consider how Amazon is used information technology the Internet applications it has developed and utilises can be examined in terms of the
way it helps the company compete. This paper will look at for different applications that the company uses; these include 1-click, image rendering of book contents, on demand printing and
a dynamic programme which allows recommendations to be made. Each of these applications will be considered individually looking at what they are, how they operate and the benefits they bring
Amazon in competing in a highly competitive environment. 2. 1-Click 1-click may be seen as one of the first applications which gave Amazon.com a
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