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Essay / Research Paper Abstract
A 3 page paper answering two discussion questions about Internet advertising. One examines the terms and conditions presented by AdSource.com; the other discusses the possible future of pop-up advertising. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmktgAdvOnl.rtf
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Unformatted sample text from the term paper:
for some family-oriented Web sites, protect itself from indecent content ... research Ad Sources Web site to find out how they approach this topic.
On its "Terms and Privacy" page, AdSource is completely clear about its position on the content of the sites advertising through its site. Point 4 of its Terms
and Privacy disclaimer statement reads, 4. We reserve the right to drop any listing, at our sole discretion, without refund, that links to any site that is deemed pornographic
or hurtful to any person or nationality. We reserve the right to notify the proper legal authorities in such cases. We also reserve the right to drop any listing, at
our sole discretion, without refund, that is proven false or misleading. (Terms and Privacy, 2002). The statement is concise, to the point, and
leaves determination as to the suitability of any site or its content solely to the owners of AdSource.com. The "We reserve the right to drop any listing" statement likely
would be enough alone to protect the site, but AdSource goes further. It heads off any complaints about financial arrangements by clearly stating that any site eliminated will not
receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that content does not need to be
"only" pornographic to risk being pulled by AdSource, but that any objectionable content likely will not be allowed to remain on AdSource. Further,
the company all but promises that it will notify law enforcement authorities if site content warrants such notification. Sites that could be classified as "adult" in nature likely would
...