Here is the synopsis of our sample research paper on Internationalization in the Hospitality Industry; Applying Dunning's Eclectic Paradigm. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper applies Dunnings Eclectic paradigm of internationalization to the hospitality industry. Each of the models three factors are considered individually before a conclusion is reached. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEdunning.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
takes place, many are concerned with different forms of investment, such as direct exporting as well as foreign direct investment. In most cases the hospitality industry has grown with
the use of foreign direct investment; firms will see an opportunity and build a hotel or holiday facilities where they believe tourists will want to visit. Once the facilities are
built they will market the facility in order to being in more tourist creating a positive cycle and possibility creating clusters. Looking at the drivers of internationalisation in this industry
Dunning and Kundu (1995) argue that Dunnings eclectic paradigm is applicable. This is also supported by Hart (2001) who looked at the spread of hotels in ten hotel chains based
in South East Asia with Dunnings eclectic paradigm. We are assuming the student has a knowledge of this paradigm so we will simply apply this to the hospitality industry. The
eclectic paradigm brings together aspects of both locations economics as well an industrial organisation issues as a force that drives foreign direct investment (FDI) (Dunning, 1988, 1995). The model is
based on three factors that influence the way firms in one country will be motivated to undertake FDI in another (Dunning, 1988, 1995). The first are ownership advantages. The ability
of resources to be used more efficiently where there is enforceable ownership is well established. If we look at the hospitality industry and consider ownership we can then argue if
there were uncertainties regarding the rights of ownership there would be unlikely to be FDI. However where this is not an issue there are many benefits of ownership. If we
look at international hotel chains such as Marriott or Holton, the brand name is owned by the parent company and has a number of positive association that attract customers. This
...