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Essay / Research Paper Abstract
This 15 page paper is written in two parts. The first part looks at the occurrence of internationalization and some theories that explain how and why it occurs. The second part considers Singapore as a destination for Polo Ralph Lauren goods and shows how this expansion could fit in with internationalization theory. The bibliography cites 12 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEinization.rtf
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Unformatted sample text from the term paper:
increasing abilities of technology to communicate and transport as well as a grater information flow for companies and consumers to stimulate the demand. If we look at some of the
theories concerning internationalisation we can see how different factors make themselves felt and then consider the entrance to market by an established brand or company. In this case we
will consider Ralph Lauren. Part 1; Theory International trade takes place as the result of many push and pull factors. We will assume that the main target of a
firm is to increase or retain profits, If a new market appears to offer many opportunities then this may be a pull to business, however if there is mature
market that may decline in the existing markets then there may be a push factor. Whichever is seen as the motivation there are a number of theorems. Barlett and Ghoshal
(1998) identify of four strategies which can be chosen by multinational corporations. These are followed through in a sequential order starting with from multinational to international, to global, and finally
to transnational (Mintzberg et al, 1998). Many companies may be seen as traversing these but most remain at the international stage only a few companies are able to claim a
true global presence such as major oil companies and companies such as Coca-Cola. Even companies such as McDonalds are only verging on a true global presence The second
model they use can be seen as having markets which are graded by importance, and the competence of the subsidiaries in each country. If we look at this many large
companies may have presences in market that are important, for example, many large investment banks have a presence in the UK, usually in London, this is an important market where
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