Sample Essay on:
Internationalisation Theory and Planning a New Market for Wal-Mart

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Essay / Research Paper Abstract

This 16 page paper is written in two parts. The first part considers different aspects of internationalisation theory, how and why international trade occurs and the way it may be managed. The second part considers ho Wal-Mart may assess a market ready for the entrance of its core product; Wal-Mart supermarket chain. China is chosen as the destination country and the analysis looks at who well Wal-Mart will fit into China. The bibliography cites 15 sources.

Page Count:

16 pages (~225 words per page)

File: TS14_TEinttheory.rtf

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Unformatted sample text from the term paper:

Cola, IBM, and ICI are just some examples of global companies. The reasons behind this are manifold. A strong reason is that of international trade theory. By looking at why international trade is attractive we need to consider what the advantages are and why. The aspect of international trade occurring due to the demand by consumers wanting to be able to purchase the goods or services that are available from other countries can be seen as the reason behind international trade. Some of the good may be available in the home country, but the alternative source may be able to produce the goods more cheaply, be a higher quality, or may be unique to that country (Daniels, 2003). Trade theory is concerned with why nations undertake international trade and the benefits it may bring to the trading partners. If we look to the theorist Adam Smith we see that he stipulates that each nations should concentrate on producing goods where they have the absolute advantage (Thompson, 1998). This means that they should produces the goods that they can produce in a more effective manner than any other nation. Conversely in international trade they should also import any commodity where they have the absolute disadvantage, that is where they can only produce the commodity at a high cost than any other nation. It appears logical that a country who has an advantage in a particular product should aim at producing that product or commodity whist it buys in other goods. However, in the real world this does not happen and many countries produce a rage of goods, many of which they do not have an absolute advantage in. David Ricardo ...

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