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Essay / Research Paper Abstract
A 7 page paper discussing how pricing issues for Northern Irish companies are affected by the UK’s non-member status in the union for common currency, and extending to international pricing beyond Europe. These companies’ pricing considerations can be more reliably based on the relative value of the good or service in the markets in which the companies wish to enter. Either prices will need to be adjusted according to local consumers’ view of the value of the good or service, or these companies will need to ensure that the marketing function is able to increase consumers’ perceived value. Bibliography lists 11 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KsmktgIntlPric2.rtf
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Unformatted sample text from the term paper:
at Maastricht in 1992 was a borderless Europe so that economic extremes could be evened out without losing value to regulatory differences and currency conversion expenses and inefficiencies. As
intended to operate, goods produced in one member nation could enter and be sold in another member nation without undue regulatory intervention or currency conversion.
The concept is a great one, but pricing still remains problematic. International pricing grows in complexity as European nations look beyond EU member and non-member countries to
other areas of the world. Northern Ireland remains outside the monetary union; its companies have additional considerations in pricing and trade. Efforts to Standardize Activities
Protocols are subject to daydreams of international standardization, particularly those attached to financial reporting convention. Uniform pricing across all markets can result in sales information
that can be compared directly. If prices are not consistent across all regions, then neither is data based on sales revenue consistent, either.
Of course the US has been promoting American reporting convention throughout the developed and developing world, and those efforts had been gaining momentum over the past several years.
Two companies - Enron and Andersen Consulting - have damaged that movement perhaps irreparably. The Enron scandal is too new to have made its way to accounting and auditing
journals yet, but one Business Week article surmises that the "chummy" relationship between Andersen and Enron is at least partly to blame and serves as a wake-up call to other
auditing firms (Can Andersen Survive?, 2002). The denouement of this scandal likely will further affect the SECs determination to protect investors interests and give additional impetus to the international
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