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Essay / Research Paper Abstract
This 10 page paper answers 4 questions on international marketing. The first question identifies and discusses the four phases of international marketing. The second question identifies and discusses the main drivers international trade and marketing. The third question defined some economic concepts important international marketing, including the current account and balance of payments. The last question discusses the similarities and differences which we found in terms of marketing in a country that has a stable population, compared to a country with a growing population. The bibliography cites six sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEinmarkquest.rtf
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Unformatted sample text from the term paper:
be highly aligned. The basic model outlines four phases which start with no direct foreign marketing, moving onto infrequent foreign marketing, then to regular foreign marketing and finally the stage
of international marketing. At the first stage there is no direct foreign marketing taking place at all. However, this is not mean that
the company is not undertaking any activities in foreign markets, there may be some activities in the market, such as sales through a local distributor, but this is not actively
supported by the company themselves. In some cases the company may not even realize are to be distributed into another country. The second
stage is the infrequent foreign marketing. This is where some marketing may take place, but not a limited basis. For example, the company may seek to export this could turn
another market when it is a circus of capacity. This stage it is unlikely the company has any intention of maintaining that international demand, it is seen as a temporary
strategy only. Therefore, the market is not worth any investment in the focus still remains clearly on the home market. The third stage
is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that there is demand in the foreign market for the companys products. It may
start with a test, but the clear definition between this and the infrequent foreign marketing stage is the intention of the company to maintain the foreign market. There is still
a high level of reliance on the domestic markets, but there may be increasing investment in foreign markets, such as setting up of subsidiaries as well as investing in the
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