Here is the synopsis of our sample research paper on International Marketing Questions. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 16 page paper answers 6 questions set by the student. The first part of the paper looks at the way consumers make their purchase decisions, looking at generic models of decision making and the different stages involved. The questions move on to the way marketers may use different concepts to impact on the decision making process, examining at ideas such as Maslow’s hierarchy of needs and different personality types. The last three questions consider intentional marketing issues such as why mega mergers and against take place the potential cultural problems and the way that challenges may be overcome in international negations. The bibliography cites 12 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEintmarq1.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
has been built on by Matsuno (1997), and extended and the way that this also fits in with other models, looking for examples to demonstrate the links. A generic
model of the consumer decision making process as six stages; problem recognition, a search for relevant information, the evaluation of the alternatives, the decision regarding the choice to be made,
the actual purchase and finally the post purchase use and evaluation. The process is one which is logical, starting where the consumer recognises a gap between the position that they
are in and the position that they want to be in. This may be simple, such as the consumer recognition that they are hungry and want to eat, or it
may be the desire for a holiday, or a new look, it is the trigger for the purchase decision. Matsuno (1997) sees this as the consumer being a problem solver,
starting with a problem and then seeking to solve it, by identifying the ways us may be solved with the information search that leads to the logical progression of the
assessment of choices and then implementation. For example, the consumer that wants a holiday may look at different travel agents for ideas, use the internet to gather information and assess
different potential destinations and travel providers. The search and the decision are more likely to have a higher level of commitment and context when the level of involvement and effort
is likely to reflect the relevant importance, which may relate to the expense of the item relative to the disposable income or to the psychological importance of the decision.
This consumer decision making process may also be considered in terms of the hierarchy of effects; a model initially developed to look at the effects of advertising, this takes the
...