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Essay / Research Paper Abstract
This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country looks at expanding into a non English speaking country, including understanding the market, the different culture, distribution patterns of expansion and the way that brand and company image should be managed. The bibliography cites 16 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEnoneng.rtf
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Unformatted sample text from the term paper:
that need to be made regarding marketing. Certain countries can pose some distinct challenges, but the potential benefits may be worth the overcoming of those challenges. China is one market
that has a number of pull factors, once fully developed it will be the worlds largest single market, it is also a market that is becoming more attractive as the
market is opening up and regulatory basis of the market becoming more aligned with general international standards. To be successful in any market requires consideration of the different aspects of
the marketing mix, from distribution, through to the way goods will be promoted and the brand managed. This paper looks at the distinct issues that need to be considered by
a firm from the UK entering China. This means looking at the differences between the UK and China and considering how this will impact on the strategies choosen.
To appreciate the way marketing should be approached the first stage is to look at the general background and culture of China, as it is
within this that the goods will be marketed. China is a communist country, unlike to UK with is a democracy. The country was not always community, this change in political
regime occurred following the Second World War the communist party took over the country under Mao Zedong and the country was then run as a dictatorship (CIA, 2009). The result
of this was that everyday lives of the Chinese were strictly controlled (Wong, 1998). The controls regulated work, wages, and goods and there were no market forces at all, there
was also a heavy price to pay for these moves and tens of thousands lost their loves. However, there was also wide scale support as many in the country believed
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