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Essay / Research Paper Abstract
This 25 page paper answers a set of questions asked by the student. The first looks at Coca Cola and Vodafone and models of globalisation and internationalisation. The second question explains Charles Kindleberger's hegemonic stability theory. Also considered in the paper are issues such as the reasons behind the weak performance of the Euro, hedging, swap prices, futures and forwards, different types of cash flow cycles and the Black-Scholes mode. The bibliography cites 12 sources.
Page Count:
25 pages (~225 words per page)
File: TS14_TEintfqu.rtf
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Unformatted sample text from the term paper:
in different ways. By comparing two companies that are generally seen as global we can look at theories of internationalisation and globalisation. Coca-Cola is seen as a global company, as
is Vodafone, but they have different forms of operation. George S Yip outlines a practical global strategy that can be utilised once
the decision has been made. In looking at this although the choices that need to be made are available, once made the level of flexibility and implementation of choices appears
more limited. For a company to realise a global strategy there are three initial steps. To develop a core strategy, one which is suitable as a sustainable competitive advantage
(Yip, 1989). It has been noted that this advantage is most likely to be develop in the home nation first and then extended outwards. The second stage is the
internationalising of that strategy, and the third stage is the globalising of internal strategies, with the strategy being integrated across the different countries (Yip, 1989). It is the last of
these that many companies appear to have the greatest difficultly achieving. In many ways this later strategy may be seen as contradictory, as in the larger markets it may be
necessary to tailor operation or products to the national requirements of each market (Yip, 1989). The drivers for globalisation may be seen as broad ranging, and the decision process
may include consideration of which drivers will be influential and the way in which the strategy will take place. However, looking at the above model it appears that the internal
strategy has to be the same, with little, if any allowance for the nation in which it is operating. This lessens the level of decision making but also increases the
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