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Essay / Research Paper Abstract
This 9 page paper considers a fictitious case of a Nigerian business which wants to expand internationally. The paper outlines different areas of consideration for the business in determining its expansion strategy. This includes the internationalisation process, international market research, selecting the market, methods of market entry as well as international pricing and arranging payments. The bibliography cites 7 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEinigeria.rtf
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Unformatted sample text from the term paper:
1. Introduction Arts Inc., is an established company in Nigeria which specialises in the manufacture and wholesaling of traditional
style household ornaments and decorative items. The company has been profitable over the last 10 years selling a range of unique decorative items which are moulded and then hand painted.
As tourism in Nigeria has increased over the last decade the popularity of the decorative items has increased. It has been noted that the demand for items such as the
wall plaques, is high with international visitors and the company believes there may be a market to sell these by expanding into new markets. This paper will outline some of
the consideration is which need to be taken into account prior to entering a new market in order to determine whether or not it is suitable and the strategy which
should be adopted. 2. The Internationalisation Process The process of internationalisation is the way in which a company moves from being a domestic firm to bomb with international interests. There are
several models which describe the process that can be used to guide the way that decisions are made regarding international expansion. The models may be divergent, but they have several
characteristics in common. For example, each has a method of progression with the ability of the company to stop its expansion at any stage and remain in that position. Treadgold
(1991) argues that when expansion internationally is being considered there are three stages which will be traversed; the first stages there is reluctance to expand, then there is caution and
then ambition. The Uppsala Model is a model that looks at the internationalisation process. This is a model that states there is
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