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Essay / Research Paper Abstract
This 3 page paper begins by reporting some different cultural interpretations of the same gesture or motion. It reports and discusses some of the cultural problems both Domino's and Subway's had in different countries. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGinculm9.rtf
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Unformatted sample text from the term paper:
Brazil. Nixon was famous for always using a victory sign and he did so when in Brazil. The problem was that the victory sign in Brazil is the equivalent of
giving the middle finger in America (Wade, 2004). It was one of those nuances that nobody really thought about and, in fact, that is what typically causes these cross-cultural errors
and misunderstandings. Most of these kinds of cultural mishaps are forgiven by members of other cultures but some are not (Wade, 2004). In fact, making such a mistake could cost
a company a deal (Wade, 2004). When working in another country, it is important not to learn as much as possible so as not to have a misunderstanding. This author
points out that in Bulgaria, people shake their head in a gesture Americans interpret as no when it really means they are agreeing with what is being said (Wade, 2004).
One of the most typical errors Americans make is to try to become too friendly or too informal too quickly (Wade, 2004). They begin using first names almost immediately but
this is considered very rude in many other regions in the world (Wade, 2004). Asia and South America are usually cited as being places Americans should use a more formal
approach, this is also true in parts of Europe (Wade, 2004). In fact, it would be wise for an American to wait until invited to use first names in any
part of the world. Sometimes errors are made that relate to the absolute core of a culture. Dominos, for example, faced cultural challenges in several regions of the world.
In Japan, they had to adopt a different delivery system because the house numbers are not sequential (Gibson, 2006). In Japan, houses are given numbers based on their historical value
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