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Essay / Research Paper Abstract
This 3 page paper looks at the functions of public relations and considers which functions are internal and which are external. The paper looks at three examples of each, for internal PR, relationship management, employee relations and investor relations are discussed. For external PR functions of marketing communication, social responsibility and consumer relations. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEPRintex.rtf
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Unformatted sample text from the term paper:
of words as well as symbolic acts or symbols, where the aim is to inform or influence specific segments of the public. The tool may be in writing and may
use special events, advertising or marketing as well as any other form of publicity. The way that the perceptions managed may also be seen as both internal and external and
as such the public that are to be targeted with a message need to be defined. The internal public are those inside the organisation, primarily the employees and management. The
external public are those outside the organisation, the company will always seek to concentrate on a target audience whom the company want to influence (Bernays, 1972).
By looking at different functions in an organisation in terms of public relations there will be some that are focused ion the external public perception and
some on internal perceptions. However it should also be remembered that the groups are not always totally separated, internal public can also be external public and the message that is
sent to the external public will also be heard and interpreted by the internal public. If we consider relationship management this is
similar to employee relations, and may beth be seen as usually undertaken internally the employee relationship management with the employees and the relationship management with suppliers and contractors.
Looking at the employee relations there are many tools used to create a motivated workforce. Work of theorists such as Maslow and McGregor have
all shown that the employment relationship is impacted by the attitude of the employers and their perception of the way the employer behaved and treated them (Huczyniski and Buchanan, 2003).
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