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Essay / Research Paper Abstract
This 3 page paper looks at three potential internal influences that impact on the way marketing takes place at Harpers bazaar magazine. The three internal influences disgust are available expertise, financial condition of the company, and management strategy. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEharpersb.rtf
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Unformatted sample text from the term paper:
the available expertise, the financial condition of the firm and the general attitudes of management. Harpers Bazaar magazine fashion magazine, as such the content, and when it is presented will
be dependent upon the judgement and expertise of the staff. The product is an important part of the marketing mix, and needs to be considered in terms of satisfying
the target audience, as well as the way in which the marketing should represent the content. Any business will be reliant on available expertise, the differences will be in the
type of expertise that is needed, and the way that it is leveraged (Mintzberg et al, 2003). In the fashion industry there fast
changing trends, magazines need to be ahead of these trends as they are a source of information for fashion followers. Therefore, the expertise needs to be focused within the
product, on the way in which fashion can be predicted, knowledge regarding forthcoming trends, skills such as artistic and presentation skills, as well as knowledge regarding existing an upcoming designers,
and of course, knowledge regarding marketing and away takes place. In some instances the expertise needs to be within the firm; however, in some instances it is also possible
to bring in that expertise. Harpers Bazaar brings in some expertise with special features and guest columns, which can be utilised to help increase the saleability of the magazine.
This is then marketed on the packaging of the magazine; cover, seeking to help increase the potential of an individual purchasing a magazine. Other forms of expertise, if
they are absent, may be bought in. For example, many firms will use an advertising agency to undertake the majority of their marketing campaigns; buying in the expertise they
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