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Essay / Research Paper Abstract
This 12 page paper is an analysis of Kellogg's, the well-known breakfast cereal company, assessing its internal operations in terms of the value chain, focusing on the function activities, including inbound logistics, operations, outbound logistics, marketing and sales and service. The bibliography cites 11 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEkellval.rtf
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Unformatted sample text from the term paper:
2.2.5 Service 8 2.3 Support Functions 9 3. Boundaries 10 4. Economies of Scope and Scale 10 5. Conclusion 11 1. Introduction Kelloggs, a company founded in 1906, now sells its products in more than 180 countries with manufacturing
facilities located in 19 different countries, including Australasia, Asia, Latin America, Canada, North America and Latin America, with a range of different breakfast foods and snacks such as crackers and
cookies. In order to produce successful results the company needs to have strong competencies in many areas, not only product development and marketing, but also areas such as logistics, inventory
control and the way in which operations are managed. In order to assess this is possible to look at the organization in terms of the value chain. 2. The Value
Chain Every organization undertaking commercial operations will be part of a supply chain, either buying from others and taking inputs, and/or supplying others, as the supply chain running from
many origin suppliers through to the final stage where the goods or service of supply to the consumer (Thompson, 2007). The larger the organization and the broader the range of
products or services offered the more complex the supply chains may be, with many different participants. For Kelloggs, which deals with many suppliers in different countries as well as a
large number of purchases in the form of wholesalers and retailers, the supply chain can be highly complex. In order to examine the supply chain to find ways that firms
can create value in the areas over which the organization has control Porter developed the concept of the value chain. To apply this to Kelloggs we first need to look
at the concept itself. 2.1 The Value Chain Concept Porter divided this into five separate sections; inbound logistics, operations, outbound logistics, marketing and sales, and service (Mintzberg at al, 2008).
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