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Essay / Research Paper Abstract
This 3 page paper discusses how the new CEO's strategies and plans exemplify Intel's core values and mission. This is true even as the new CEO has changed so much of Intel's culture and operational procedures. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGintl8.RTF
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Unformatted sample text from the term paper:
next break-through in technology that will make peoples lives better (Intel, 2008). They want to build chips that are smaller and more powerful that can be used in all industries
(Goodwins, 2008). It does not continue to be one of the most innovative companies in the world accidentally. They work on it. In a 2006 speech, the newly appointed
Chief Marketing Officer, Eric B. Kim stated that it was time for the company to blow out the cobwebs, the company needed to change from its old ways to new
ways (Edwards, January, 2006). This was said as former CEO, Andrew S. Grove, and new CEO Paul Otellini looked on and listened (Edwards, 2006). The plan for change was devised
by Otellini and Kim and it called for changing the logo and dumping the motto Intel inside (Edwards, January, 2006). When Grove took the microphone, he surprised most people by
agreeing completely with the new plan for change (Edwards, January, 2006). In fact, Grove, instead of being upset as many expected, acclaimed the plan for reflecting the core values of
Intel Corp., "risk-taking, discipline, and results orientation" (Edwards, January, 2006, p. 46). While the Intel under Grove and his successor, Craig Barrett, focused on microprocessors for personal computers, the new
Intel under Otellini would expand their focus and build microprocessors for all sorts of products in different industries, like wireless communications and health care (Edwards, January, 2006). Under Otellini, the
company would also develop software, which could be merged with the microchips to product platforms (Edwards, January, 2006). The new Intel would reflect what is really happening in the market,
such as a mature PC industry and a growing wireless industry (Edwards, January, 2006). The new CEO is changing Intels culture, which is mostly due to the different
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