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Essay / Research Paper Abstract
A 5 page paper. The question is whether or not new CEO Otellini's actions and strategies reflect the corporate mission, values and goals. To answer the question, the writer discusses some of the changes the new CEO has made and demonstrates how the company is once again taking risks and leading the industry. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGntceo.RTF
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Unformatted sample text from the term paper:
recognizes that to do so means their work never stops, which, of course, it couldnt if they are to push innovation. The companys mission statement is: "Delight our customers, employees,
and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live" (Intel Corp., General, 2008). Values include customer and results-oriented, taking
risks, high quality, and being a great place to work (Intel Corp., General, 2008). Objectives include extending their leadership in the industry, being profitable across the globe, excellence in customer
relations and delivering "unrivaled microprocessors and platforms" (Intel Corp., General, 2008). Their broad goal "is to be the preeminent provider of semiconductor chips and platforms for the worldwide digital economy"
(Intel, Annual Report, 2008). The 2007 Annual Report identifies a number of goals the company achieved during that year. For example, they cut the time it takes to process
wafers in half and they saved over $2 billion through improved operations (Intel, Annual Report, 2008). Each of their many divisions or departments has its own mission statement and set
of goals. Historically, Intel has been the leader in producing microprocessor chips for PCs but it kept focusing on the same core competencies while the world of technology was moving
ahead. Decreasing profits and market share was evidence that the company was getting stale. It needed drastic changes and it took a new CEO, Paul Otellini, to do it. Otellini
changed the structure and direction of the company to give it a much needed boost (Edwards, 2006). One of the things he did was place a heavy emphasis on marketing
and brought in Eric Kim, who had led marketing efforts for Samsung (Edwards, 2006). Kim made it clear that the old way had to go, that it was stale and
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