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Essay / Research Paper Abstract
A 3 page paper discussing three of the sources of innovation at Sony. From its introduction of the first tape recorder in 1949 to its unveiling of an improved Orio robot in 2003, Sony has continued to innovate, despite economic conditions or the state of its local markets. Three sources of its innovation are industry breakthroughs; encouragement for risk-taking; and miniaturization. The paper gives example of each. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSsonyInno.rtf
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Unformatted sample text from the term paper:
the West, conventional wisdom holds that Western nations have produced ideas, prototypes and products that the Japanese then took to true mass production to drive down prices. A look
at Sonys history reveals the arrogance and the untruth in that perspective, dating back as far as 55 years ago when Sony introduced the first tape recorder in 1949.
Five years later, it made radio truly portable when it introduced the first all-transistor radio in 1954. Sonys introduction of the Trinitron(r) television in 1968 set the standard by
which virtually all televisions are judged even today. The 1979 introduction of a portable CD player provided the name that would come to be a generic reference to all
portable CD players, the Walkman(r). The purpose here is to assess some of the origins of Sonys innovations. Sources of Sonys Innovation Industry Breakthroughs
What is the origin of all of this innovation? The items listed above constitute only a small representation of the innovative, industry- and life-changing products that Sony
has introduced over the years. Certainly, Sony could be fairly certain that there would be a market for its Trinitron TV and for its Walkman portable CD player.
Sonys introduction of the first consumer camcorder in 1983 also could be assured of being popular. These and other innovations certainly were not customer driven, as most customers never
would have considered that some of the things Sony has developed over the years could ever be possible. Its Digital8 camcorder is a
case in point. Combining the best features of 8 mm tape with digital technology, the camera records images digitally but stores them on tape (Shapiro, 1999). Sonys management
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