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Essay / Research Paper Abstract
This 14 page paper considers the way innovation manifests and in challenged at the well known electronics company Samsung. The paper considers the company itself and how innovation is seen. The paper then looks at the national systems of innovation that impact on the culture, before examining innovation though the way resources are used, human resource management and company structures. The paper ends with advice on strategy to encourage innovation. The bibliography cites 11 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEinnsam.rtf
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Unformatted sample text from the term paper:
strategy may also have to innovate, to develop methods for successful reverse engineering, or even methods to manage employees or information. Not all innovation is associated with the creation of
new products. One company that seeks innovation, not only for products, but for operational reasons, but also has a number of difficulties due to size is Samsung. Samsung
does have the strategy to innovate with new products. For example in January 2004 at a Consumer Electronics Show in Las Vegas a new type of television screen was demonstrated;
a prototype of a colour flat-panel display (Bursky, 2004). However, the company also uses technology form others, such as XDR DRAM which has been developed commercially by Toshiba but licensed
by Samsung (Dvorak, 2003). Samsung has also developed HomePAD, a network system for the home to allow domestic appliances to be connected to a wireless network (Hoag, 2003). However,
the trials for this product, which took place in South Korea, reported that the consumers found the system confusing (Hoag, 2003). A large company needs to consider new products
simply due to product lifecycles and the need to keep pace with competitors. This is needed in addition to new ways of working due to commercial and shareholder pressures.
If we look at some company background this can appreciated. Samsung is a wide ranging company that is well known for its
consumer electrical goods. The company was founded in 1938 and has placed a great emphasis on its community relation local and global markets (Samsung, 2004). The company was originally based
in Korea and here it like to think of itself as having made a major contribution to the countrys economy, but is also very active in Japan (Samsung, 2004).
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