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Essay / Research Paper Abstract
This 5 page paper considers the way that Easyjet have managed their use of information technology, how it fits in with the culture and strategy of the company and the way it may be developed in the future to help enhance the services the company provides. The paper is written from a business rather than a technical perspective. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEEasyIT.rtf
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Unformatted sample text from the term paper:
utilise technology demonstrated the development of e-business, offering on-line services and managing its ability to use information technology to support the supply chain. According to Andrew Harrison, the CEO of
EasyJet, the sales that are made through the companys internet site is a key element of the business model (EasyJet, 2007). However, even though there is extensive use of information
technology, it may be argued that there are more advanced which may be used by the company to increase customer satisfaction by slightly altering the process of the service provision.
One of the areas which EasyJet, along with other companies, has faced criticism has been the non allocation of seats. Originally this was undertaken as a move to reduce
costs, but with technology development and the on line booking systems it may be argued that there is the potential for adding value to the service and increasing revenues by
selling an option to allow passengers to book a specific seat, or seats, when they purchase their tickets. In order to understand the use of technology and its value
to the company and how it is key it is important to look at the company itself and see how technology fits in with the strategy and the people who
use it. It is only by appreciating the technological environment within EasyJet as a whole and its culture that the potential of adding an option to choose seating may be
assessed. Easyjet is recognised as a low cost airline company, which flies to a wide variety of destinations. The strategy of the company can be seen simply by looking
at the mission statement; "To provide our customers with safe, good value, point to point air services. To effect and to offer a consistent and reliable product and fares appealing
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