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Essay / Research Paper Abstract
A 6 page paper discussing information systems' contributions to sales and marketing of wireless plans and devices. Information systems can be a true help or a detriment to the salesperson seeking to meet quota or simply close a high percentage of customers entering the store. "Fast" hardware and particularly well-designed software can combine to present a view to the customer of efficiency and dedicated customer responsiveness, both of which positively influence total sales. Bibliography lists 7 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSitMktgWirel2.rtf
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Unformatted sample text from the term paper:
Sales and marketing in the wireless telephone industry has been and continues to be costly. Selecting and buying either a wireless device or service plan can
be confusing at best. For the consumer, it is never simple and typically leaves the consumer wondering if s/he made the best choice. The consumer leaves a company-owned
store or that of a licensed agent feeling much the same way; it is the process that is the problem from the consumers point of view.
Whether the consumer is pleased or not, the company is paying for a storefront location and labor to staff it. Those costs are obvious for the
company-owned store; for the agency store they are less direct but nevertheless still very real. Virtually all wireless telephone service providers have made it possible for consumers to shop
online, but the complexity of the process (often combined with businesses poorly-designed, hard-to-navigate sites) generally has ensured that people buy and upgrade wireless telephones, accessories and service at either a
company or agency store (Marek 16). Information systems help the salesperson complete the sale in a short amount of time while still providing the customer with solutions that meet
the customers needs. Introduction Database growth and management have been important from the earliest days of database development, and every point of evolution
has been seen as the "most" important phase of growth and use of the database. This was the pattern of the past when the database was the keeper only
of historic information, and it marks the launching point of a new era. Now and in the future, the database uses its historical data to identify trends and new
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