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Essay / Research Paper Abstract
This 7 page paper examines a case study provided by the student. The company is failing to satisfy client needs and appears to lack market intelligence. This paper looks at what types of information the company would need to collect regarding the clients, the market and the internal factors. The bibliography cites 3 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEHCHE01.rtf
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Unformatted sample text from the term paper:
of information and the conversion of data into knowledge are important elements in terms of creating and maintaining long term sales. In the case study provided by the student the
request is to identify what information is needed without considering how it should be collected. If we look at the different problems identified we can consider the information needs
that this highlights. The first of the problem is the fact that some of the current credit worthy clients are not paying for the goods within the original terms and
condition, the problem has been identified as the company being unable to identify accurately the customer needs. This is leading to dissatisfaction. In the short term there is the
requirement to identify the gaps between what the client is expecting and what the company is providing. This is needed in the short term in order to rectify the current
outstanding issues so that the clients are retained, their bills paid and their future customer is also retained. This can also be part of the longer term project where they
need to look at who their customers are, what they want and how to communicate with them in a meaningful manner. The first consideration is who the companys customers
are or should be. Markets are segmented and the company do not know who their target market is. The segmentation of a market will mean that the clients or end
users are broken down into so that they can be target marketed, but the company at the current time do not know the current market condition of the relevant
segments. The clients segments may be divided into different groups, these may be by industry, company size, business type, the end client type or many other categories, even by retail
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