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Essay / Research Paper Abstract
This 11 page paper looks at the use of information management systems by Sony. The paper examines the company background before looking at the way information is used, including management information systems and the creation of a division to deal specifically with information issues. The bibliography cites 4 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEsonyinformation.rtf
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Unformatted sample text from the term paper:
a huge impact on the firm. For firms that are active in highly competitive and dynamic industries where there is a fast pace of change information and the ability to
leverage it for their advantage. Sony is a firm that works in a number of different markets, with different needs seen in each market, this results in various approaches to
information and knowledge management, looking at the firm in more detail the ways that these have emerged, how they are used and the value that they create can be appreciated.
The paper will look first at the background of the firm and then consider information and knowledge management, including elements such as the use of knowledge management, the internet, risk
management ad change management. 2. Sony Background Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wounded by Masaru Ibuka
and Akio Morita in 1946 (Sony, 2009). Founded in the years immediately following the Second World War the origins of the company were in the shattered Japanese economy, where the
founders started out repairing radios and manufacturing voltmeters (Sony, 2009). Despite the humble beginnings the founders had aspirations for the company to design and manufacture of new electronic goods. The
very first electronic innovation to be created by the company was an automatic rice cooker. This was a new product the market and started Sony on a course was to
follow to many year; innovation and manufacture of new products. Masaru Ibuka and Akio Morita realized the potential of the global market and the value of a global brand which
could be recognized across different cultures and languages and had the plan to create a global company, with plans to expand to the United States and Europe. The name was
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