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Essay / Research Paper Abstract
This 6 page paper is written in three parts. The first part of the paper looks at the planning function in Boeing and gives examples of the way that it takes place. The second part of the paper looks at some examples of how ethical, legal and corporate social responsibility has had an impact on the way Boeing operates. The last part of the paper discusses three external influences on the firm; the industry structure, economic influences and technological influences. The bibliography cites 6 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEBoeinfl.rtf
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Unformatted sample text from the term paper:
in advance and subject to delay of change (Boeing, 2008). Planning means looking at the environment and the firm along with its core competences and determining the best strategy to
take the company forward, it can also be seen in the more mandate and everyday tasks such as planning daily operations, budgeting and marketing. To look at examples of
higher level planning Boeing have to at the industry and themselves. They are working ion an industry that is changing and subject to a number of pressures, with a high
level of impact as a result of changing economic conditions and the way in which the airlines operate. It was as a result of forward planning that there was the
development of the Boeing Capital group has been to support other groups by facilitating the ability to help buyers with financing arrangements in order to purchase the companys products (Boeing,
2007). This helps to secure orders, but in an industry where there is only one other significant competitor; Airbus, the firm has to consider the way that they compete
with Airbus. Planning is seen in the way that the company believes Airbus has advantages and emulates them as well as the way it is seeking to gain first mover
advantages. Airbus was the first of the two firms to introduce fly by wire eliminating the need for hydraulic control systems. Boeing planned to meet market demand by installing fly
by wire technology on their Boeing 777, and later, aircraft (Yeh, 1998). The planning also looks to the way that market is projected at moving, there was a general
agreement in the industry that there was likely to be an increasing demand, and that with there were also likely to be demands for more fuel efficiency. Planning ahead the
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