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Essay / Research Paper Abstract
This 10 page paper looks at British Airways, an international air carrier in order to assess the way in which HRM issues have been dealt with in the context of the businesses influences felt in the past. The paper considers a range of influences that have impacted on its operations and then looks at the approach to human resource management which includes a high level of conflict with the employees and unions. The paper ends by making strategy recommendations to improve employee relations and increase the bottom line. The bibliography cites 7 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEHrmBA1.rtf
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Unformatted sample text from the term paper:
that context. British Airways (BA) is an international airline as well as being the British Flag carrier, in recent announcements there have been announcements indicating success despite difficult travel industry,
with profits climbing by ?680 million1 for the year ending April 2008, as well as increased demand for travel, supported by transatlantic travel (Stone, 2008). In order to consider
the way that employment relations has been managed within the business context the first stage is to look at the different influences that have been seen on the business over
the last decade. The global airline industry, which BA works within, is one that is very competitive, having changed over the past few decades as a result of
many environmental factors; all of these have had a major impact on the airline industry and can be seen when looking at an economic analysis of the market. The
prices have been seen to fall globally, this is the result of the increased demand being outstripped by the increased supply, the deregulation has increased the potential supply and advances
in technology and the increased awareness of the potential for travel has also increased demand. The demand can also be seen as shifting with increased travel being undertaken with the
low cost carriers, this has changed the pricing structure of the industry and also placed increased competitive pressures on the traditional carriers. However there have also been events that have
placed downward pressure on the airline industry, the events of 9/11 and the outbreak of SARs have both had a negative impact. In reality there are many influences that are
operating together to change and influence the industry, it is only by looking at these that the industry can be understood. Prior
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