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Essay / Research Paper Abstract
7 pages in length. The advent of click versus brick retailers has brought about a significant change in the way in which products ultimately reach consumers. With Internet presence all but mandatory in today's e-commerce focused global society, those who do not follow the trend of online marketing are overlooking a staggering percentage of potential customers who can live half a world away. The advantageous implications of e-commerce have been made more than clear over the past several years as the rate of online purchases continues to increase while brick-and-mortar sales steadily decline. Credit/blame the significant convenience factor, limitless inventory or overwhelming benefit of a crowded marketplace upon consumers' ability to save substantial amounts of money, e-commerce is a twenty-first century phenomenon that has the potential to alter then entire commerce landscape man has come to know. The writer discusses how the automotive industry is just one of many to jump on the e-commerce bandwagon. Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: LM1_TLCclick.rtf
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Unformatted sample text from the term paper:
society, those who do not follow the trend of online marketing are overlooking a staggering percentage of potential customers who can live half a world away. The advantageous implications
of e-commerce have been made more than clear over the past several years as the rate of online purchases continues to increase while brick-and-mortar sales steadily decline. Credit/blame the
significant convenience factor, limitless inventory or overwhelming benefit of a crowded marketplace upon consumers ability to save substantial amounts of money, e-commerce is a twenty-first century phenomenon that has the
potential to alter the entire commerce landscape man has come to know, with the automotive industry just one of myriad sectors to jump on the bandwagon. The technological revolution has
brought with it a great deal of beneficial advancements for mankind; one of the most important developments of all has been that of the computer. In more recent times,
the computer has moved from the restriction of industry well into the mainstream of society, providing a vast array of resources just a mouse click away. One of the
most promising of all -- for both merchant and consumer -- is the concept of online retailing. Myriad automotive companies have taken the opportunity to display their wares up
on the Internet as a means by which to boost sales and reach otherwise unattainable markets. "When you need a haircut, you go to a barber. When your
car breaks down, you take it to the shop. When the IRS comes after you, you hire an attorney. And when you need a business Website developed, you
should hire a professional developer. Why? Because Success is in the details" (Langdon #2 PG). From parts to pick-ups and accessories to complete automobiles, there is virtually nothing from
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