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Essay / Research Paper Abstract
This 12 page paper examines the UK Supermarket industry. The paper starts with an examination of the macro factors with the use of a PEST analysis. The paper then looks at the drivers and the performance of the main competitors; Tesco, Sainsbury’s and Asda, which is part of Wal-Mart before looking at how one competitor; Tesco, targets its market. The bibliography cites 10 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEsuptesco.rtf
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Unformatted sample text from the term paper:
will be unable to influence as well as internal micro factors and the actions of other competitors. If we look at the UK supermarket industry there is mature and fiercely
competitive, however with top 4 companies controlling 69% of the market the level of concentration is high, and the market, which sells 47% of all food, responds in a way
that indicates this position. To look at the Macro conditions we can use a PEST analysis. Political Influences There are many political influences in terms of supermarkets. On
a local level there has been increasing difficult in terms of gain planning permission from local councils. The trend of building out of town stores may meet with many of
the social trends and may also be more cost effective with the ability to provide ample parking, However the trend is also taking consumers out of town centres and hurting
smaller business, The result has been an increased reluctance on the part of many councils to grant planning permission to the larger superstores. Nationally there are other political influences.
There has been an investigation by the government into the way that prices are such that there is a higher than average profit in the UK supermarkets when compared to
the countries. This was a lengthy government investigation, however, it was found that no price fixing was occurring and that the increased profit was mainly attributable to more expensive overheads
and development costs in the UK. Global politics may be seen as far removed from the supermarket, but there are some influences still felt. For example, during disputes with
France the French goods tend to fall in sales, with alternative, such as Italian Wine or Somerset Brie being sold instead. Other influences will also be felt, for example, when
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