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Essay / Research Paper Abstract
This is a 10 page paper that provides an overview of DreamWorks Animation. The company is analyzed in terms of its innovation, culture, and competitive value. Bibliography lists 20 sources.
Page Count:
10 pages (~225 words per page)
File: K 60_KFbiz032.doc
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Unformatted sample text from the term paper:
The massive amount of funding required to produce a major motion picture and then to distribute that picture is such that, if a movie studio produces a film that doesnt
make back its budget, the result is extreme losses for the studio. Therefore, even the best studios may only be one major flop away from total disaster. For instance, one
might look at the 1980s debacle of the film "Heavens Gate" which nearly sunk Warner Brothers after a considerable investment led toe virtually no returns at all. For this reason,
movie studios have to constantly work to produce innovations that increase the chances of their films being box office successes. It is in this area where DreamWorks Animation has succeeded
most admirably. This paper will explore DreamWorks as a company, with an eye towards the innovative and strategic qualities that make DreamWorks a consistent contender in an incredibly competitive market.
This paragraph helps the student begin to explore the various innovations which DreamWorks offers. One of the major advantages which DreamWorks boasts is the character of Shrek. Shrek was the
main character in one of the companys first extraordinarily successful motion pictures, and has since become one of the most recognizable figures in contemporary animation, and a strong indicator of
the brands market recognition and perceived value (Corliss, 2010). As such, the company enjoys a character-oriented market presence that also functions as a profitable franchise in its own right, much
like its competitor Disney (Corliss, 2010). This is a superficial, but nonetheless significant, indicator of DreamWorks careful positioning of itself in an advantageous position within the market. The company
has not entirely relied upon the advantage of brand recognition, however. To rest on its laurels would be suicide in an industry as fast-paced and competitive as motion pictures, and
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