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Essay / Research Paper Abstract
When a company considers expanding internationally the environment in the target country has to be carefully assessed. This 16 page paper assesses India as a potential target country, examining the international, economic, political, legal and social environment. The paper then considers the different modes of entry that may be used. The paper uses the example of an Australian construction company, and also looks at the construction industry in India. The bibliography cites 12 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEindia1.rtf
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Unformatted sample text from the term paper:
and pull factors involved in the desire to expand aboard. The company which makes timber all frames, roof trusses and plastic weatherboards, all aimed at the modular housing segment of
the construction industry, already has experience in Malaysia, where it has operated for ten years. India has been acknowledged as a potential target market. The market of affordable housing has
been identified as the target market. Therefore India needs to be assessed in terms of the potential and development of this market as well as in terms of the wider
bruises environment for an Australian company. To consider this we need to look at the general position of India, looking at the economic, financial, political and social position of
the country. The country of India was once very isolationist with high levels of protectionism in place. Following the gaining of independence governments sought to help the nation develop
with measures such as only allowing foreign investment where the majority shareholding was held by a domestic partner. However, the development in the country has seen the economy adapt and
change, with many rules relaxed to allow for economic development. This increases the potential for international companies to enter the country. The issue then becomes one of the circumstances fir
investment and the potential of the sector. One of the main problems faced by India, which impacts of economic and social conditions is the over population. With 25%
of the population unable to even afford a satisfactory diet, this can be seen as handicapping the economy (CIA, 2004). However, the economy is improving as the GDP has averaged
6% per annum growth between 1990 and 2003 (CIA, 2004). This has had the impact of reducing poverty by ten points since 1990 (CIA, 2004).
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