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Essay / Research Paper Abstract
This 64 page seeks to identify the way that Uganda can increase the level of tourism it attracts and reach the target of 2 million tourist visitors per year. The paper has a strong theoretical basis examining the different elements that need to be present in order to increase tourist levels and encourage the industry in developing countries, including factor conditions including consideration of Dunnings model, support from local communities and the ability to attract international tourists including issues of spatial interaction. The potential and benefits of ecotourism are considered for Uganda and the issues of marketing are all included in the paper. The bibliography cites 94 sources.
Page Count:
64 pages (~225 words per page)
File: TS14_TEugandatour.rtf
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Unformatted sample text from the term paper:
4.3 Public Relations 43 5. Using the Internet and Technology 46 6. Applying the Models to Uganda 56 6.1 Developing a Marketing Strategy 58 References 65 1. Introduction Uganda is a poor country, with a
GDP of $29.04 billion in 2007, which equates to a GDP per capita of $900 the economic development is in need of improvement, with 35% of the population living below
the poverty line (CIA, 2008). The country has a number of natural resources, that can, and are, being leveraged in order to maximize economic development, with the landscape and natural
resources a viable industry that could be leveraged is tourism. The current goal is for Uganda to attract 2 million tourists a year. The current achievement is short of this
and with the potential of the country and its resources the country is under performing in this area. Developing a thriving and growing tourism industry requires a range of
inputs in order tot attract tourists. This includes a suitable infrastructure that attracts and promotes tourism and provides a pull factors to the providers of services needed for tourism, which
in turn requires suitable government and investment policies and other environmental factors, as well as the need for effective international marketing (Bramwell and Lane, 2004, Harris et al, 2002). These
are all aspects that need to be considered in the tourism industry in Uganda is to be improved and the potential is to be realized, with 2007 seeing about 640,000
tourists there is a large gap between the current achievement and the goal (UBOS, 2008). There has been movement in the right direction, with the 2007 tourism figures being an
increase in the 2006 visitor numbers which stood at 536,000 (UBOS, 2008). Even with these increases it may be argued that there is still a long way to go to
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