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Essay / Research Paper Abstract
A 4 page exploration of this consumer phenomenon. This paper identifies several factors that relate to impulse buying. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: AM2_PPadImpulseBuying.rtf
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Unformatted sample text from the term paper:
sociological perspective. Impulse buying, in particular, is a mysterious behavior that is worthy of additional consideration. Many, in fact, have been intrigued by the questions: What makes consumers
buy on impulse? What are the causes of impulse buying? And What are the effects of impulse buying? The purpose of this paper is to explore those questions and
to, hopefully, present answers. It might be contended that impulse buying occurs as a result of several factors. One of these factors
is boredom. The fact that impulse buying increases when a consumer is stuck in a long checkout line, for example, is well know among store owners and managers.
This fact is taken advantage of by stocking checkout counters with items that are typically purchased on impulse. Snack foods and magazines are found alongside such indispensable items as
batteries and pens. These items are arranged so that the consumer can hardly miss them as they stand in the checkout line and await their turn. The result,
more often than not, is impulse buys. Impulse buys can also result from emotions other than boredom. Depression, for example, is a
known correlate in overeating. Overeating is facilitated with impulse buying. Likewise, feelings of being left out can lead to impulse buys. The old adage of "keeping up
with the Joneses comes into play in too many impulse buys. Interestingly, marketers are expert at taking advantage of the many factors that
inspire impulse buying. Through their ever-persistent advertising camplaigns they tell us, in fact, just what it is that we "need" to buy. By some contentions contemporary advertising strategy
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