Sample Essay on:
Improving RyanAir or EasyJet with the Concept of Learning and Knowledge Management

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Essay / Research Paper Abstract

This 3 page paper looks at two low cost airlines; RyanAir and EasyJet and assesses the way that they already use knowledge management and concepts from the learning school in order to compete and assesses how this could be improved. The bibliography cites 5 sources.

Page Count:

3 pages (~225 words per page)

File: TS14_TEKMryaneasy.rtf

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Unformatted sample text from the term paper:

one which is renowned for losses during recessions, several airlines have already faced bankruptcy since 9/11 and with the current global recession there are universal cutbacks in many airlines. It may be argued that both of these firms have already used knowledge management and have created competences that allow them to cope with the current global recession,. But that there is also further potential if they adopt the ideals associated with the learning school. The concept of the learning school and the learning organization is one where "people at all levels, individuals and collectively, are continually increasing their capacity to produce results they really care about" (Karash, 2004). The use of knowledge management is inherent in the learning organization as it is a source of knowledge (Senge, 1990). The airlines collect a wide range of data, but as Levinson (2005) is keen to point out that information alone is not knowledge not all data will have value, the data need to be processed and then used to create value with the way that the results of the processing are used. This can lead to learning. One way that knowledge management is seen with both EasyJet and RyanAir is with the use of dynamic pricing. This is a pricing system that is designed to maximise revenues and seat sales. The marginal cost of carrying each additional individual passenger on an aircraft is relativity low, with most costs made up of overheads. Therefore, the airline needs to cover these fixed costs and maximise revenues, dynamic pricing allows the firm to change prices depending on the number of seats left and current forecasts for those seats. Flights which are at more popular times, or are selling well, are likely to have higher prices than flights that are at unpopular times ...

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