Here is the synopsis of our sample research paper on Improving Membership Satisfaction for a Church Through the Use of Effective Customer Relationship Management (CRM) System. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 42 page paper assesses the potential to use customer service management (CRM) technology to help increase church member satisfaction levels. The paper starts by assessing the problem, looking at the issue of dissatisfaction within the church and assessing influences on satisfaction levels. The paper then looks at the concept of CRM, what it is, how it can be used and the potential benefits and well as challenges in the church setting. The potential of CRM is then assessed against the specific issues of dissatisfaction and existing barriers to determine if there may be a match between the technology and the church needs. The bibliography cites 38 sources.
Page Count:
42 pages (~225 words per page)
File: TS65_TEchurchcrm.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
2.3 Influences on Satisfaction 15 2.3.1 Role of the Pastor/Minister 15 2.3.2 Other Church Staff 19 3.2.3 Culture 21 2.4 Existing Church Resources 27 3. Customer Relationship Management 29 3.1 Definition 30 3.2 The Value of CRM 32 3.3 Benefits of CRM 34 3.4 CRM Components 38 4. CRM and the
Church 41 References 44 Abstract The church has been facing a decreasing level of support and attendance and an apparent decrease in
the ability of the church to satisfy the needs of its members. The church has been increasingly used technology to support church management and operations; it is a short leap
from this to the more advanced technology such as CRM. CRM may help the church to manage the relationship with the congregation more effectively, creating direct and indirect benefits.
CRM many aid with the analysis of the congregation and identify group and individual needs as well as aid with increasing the efficiency in the way that services are supplied
and resources utilized in supplying those services. Using CRM may also include some risks, including an increased risk of secularization, concerns over security and confidentiality and the associated opportunity cost.
Overall, it is assessed that CRM has a great deal of potential, as long as the challenges associated with implementation can be overcome. 1. Introduction Marketing and ensuring
customer/stakeholder satisfaction in non-profit making organisations can be very challenging. One unique group of nonprofit making organisations are churches; or a congregation may initially attend a church as a result
of their existing or gained religious beliefs. They may be recruited or encouraged to attend the church by members of the church or as a result of their own proactive.
However, anecdotal evidence indicates that while there may be many individuals who classify themselves as a Christian, decreasing numbers identifying themselves as a Christian religion and even more are choosing
...